SIA professionals come to stay informed of news in their sector, 54% of them are interested in the agricultural sector and 25% of them in the food sector.
They come to meet their current professional contacts (48%), to find out about industry news (45%) and to meet their colleagues (44%). The 2023 edition of the Show welcomed more than 25,000 professional visitors. A visitor base which tends to develop significantly in the years to come, in 2023 more than 30% of these professional visitors have placed orders at the Show. Meetings in “BtoB” mode appreciated by these “pro” visitors, looking for a setting conducive to opportunities.