A theme in the area of time
While farmer numbers are still falling and mid-term forecasts are pessimistic, the agricultural sector is nevertheless showing some healthy signs: it is seeing cutting-edge innovations, digital technologies are driving a number of developments, the numbers of PDO and PGI products are growing, young people are increasingly well-trained, export offensives are under way and the organic sector is doing well.
Against this background, it is important to recreate links, show agriculture as it is, make people want to be part of the sector and above all to communicate about the strengths and identity of France’s world of agriculture: its farms of course, its values and its know-how.
