Wide-ranging digital coverage

Unrivalled digital coverage for the 2017 Paris International Agricultural Show

Thanks to the support of major new digital resources, the 2017 Paris International Agricultural Show enjoyed unrivalled digital coverage!

It featured videos, live broadcasts, 360° photos, tweets and retweets, interviews, live broadcasts via the Periscope app, puns featuring #FINE, humour, interactivity, and much more besides.

Key figures:

  • 17 million mentions of #SIA2017
  • 20 million interactions on social networks during the show
  • 1.2 million unique visitors
  • 4 million pages viewed on the show's official website & mobile website
  • 890,000 messages viewed on the show's official Twitter account
  • 700,000 people followed the mascot cow's messages on Twitter
  • 1 million videos viewed, including 250,000 of the General Agricultural Competition

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